Realogics Sotheby’s International Realty (RSIR) Describes How the New Development Site Influenced the Fort Lawton Project and Highlights New Asia Services Group Initiatives
The first volume of Collections Volume in 2016 takes a look at groundbreaking 2015 initiatives and looks to the future with spotlight sections and marketing influences. RSIR was featured prominently, with quotes from both Dean Jones, Owner & CEO in addition to Andrea Savage, Vice President of Marketing.
A special spotlight on New Homes and Developments, describes The Homes at Fort Lawton project, represented by RSIR. Andrea Savage, who was instrumental in establishing the platform on sothebysrealty.com, described that “taking on a large new development project that includes multiple homes is a difficult task and takes a lot of strategy to find a large pool of buyers,” continuing that “the new search allows us to direct our potential buyers directly to our portfolio of new construction. We are able to show the different property types offered all in one place and still carry the branding that was created for the project.”
The Marketing Influence section heavily described recent initiatives surrounding the firm’s “Asia Services Group,” from Seattle Luxury Living Magazine to the WeChat real estate portal. As Dean Jones stated, “this app will help us showcase our Pacific Northwest real estate and lifestyle real time overseas. It was a necessary investment to encourage communications between our Asia Services Group and connect our local brokers and their listing clients with a world of opportunity.”
